**Global Water Awareness Gap** While 2.2 billion face water scarcity (UNESCO), many underestimate how daily choices—like eating beef (15,000L/kg) or buying cotton—deplete global reserves. Only 34% connect their "virtual water" footprint to distant droughts (WWF 2023). Tech tools (e.g., AR apps visualizing hidden water use) boost understanding, yet systemic action lags: 65% blame governments over individuals (WaterAid). Bridging this gap requires making invisible water flows tangible and positioning conservation as both personal duty *and* collective imperative.