Non-Profit Running Club Member Acquisition and Retention Survey Questionnaire

Dear Running Enthusiast, Hello! We are conducting research on how non-profit running clubs can better attract and retain members. Your responses will help us gain a deeper understanding of runners' needs and experiences, thereby providing a basis for clubs to improve their services. This questionnaire is anonymous, and all data will be used solely for academic research and will never be disclosed publicly. It will take approximately 10-15 minutes to complete. Thank you for your support and participation!
Part 1: Basic Information
Please select or fill in based on your actual situation.
1. Are you currently a member of "Bishop's Stortford Running Club"?
2. Are you familiar with "Bishop's Stortford Running Club"?
3. Your gender
4. Your age
5. Your weekly running frequency is approximately
6. Where do you usually run?
7. Other (please specify)
8. How long have you been a member of "Bishop's Stortford Running Club"?
9. If you have left or never joined "Bishop's Stortford Running Club", what are the main reasons?
10. Other reasons (please specify)
Part 2: Perceptions and Motivation Towards Running Clubs
Please evaluate the following statements based on your true feelings. (1 = Strongly Disagree, 2 = Disagree, 3 = Neutral, 4 = Agree, 5 = Strongly Agree)
11. Perceptions of Club Activities and Support
  • 1 - Strongly Disagree
  • 2 - Disagree
  • 3 - Neutral
  • 4 - Agree
  • 5 - Strongly Agree
I think the variety of activities (e.g., training, races, social events) offered by the running club is rich.
The timing of club activities (e.g., weekends, weekday evenings) meets my needs.
The running routes and event locations organised by the club are very attractive.
The club's coaches or pace leaders are highly professional and provide effective guidance.
12. Social and Belonging Aspects
  • 1 - Strongly Disagree
  • 2 - Disagree
  • 3 - Neutral
  • 4 - Agree
  • 5 - Strongly Agree
I believe joining a running club allows me to meet more like-minded friends.
The relationships among running club members are harmonious, like a big family.
The club often organises community activities (e.g., charity runs, holiday gatherings) to strengthen member connections.
If I joined a club, I would feel proud to be a member of that club.
13. Future Intentions
  • 1 - Strongly Disagree
  • 2 - Disagree
  • 3 - Neutral
  • 4 - Agree
  • 5 - Strongly Agree
It is highly likely that I will consider joining "Bishop's Stortford Running Club" in the future.
I would be willing to recommend friends to join "Bishop's Stortford Running Club".
Part 3: Experience and Evaluation of the Running Club
Please answer based on your experience with "Bishop's Stortford Running Club" (If you have never joined, please answer based on your expectations or understanding). (1 = Strongly Disagree, 2 = Disagree, 3 = Neutral, 4 = Agree, 5 = Strongly Agree)
14. Training and Performance
  • 1 - Strongly Disagree
  • 2 - Disagree
  • 3 - Neutral
  • 4 - Agree
  • 5 - Strongly Agree
The club's training plans are scientific and effective, helping my running performance.
The club's coaches provide personalised guidance that meets my needs.
The quality of races and events organised by the club is high, and the experience is very good.
15. Social Connections and Atmosphere
  • 1 - Strongly Disagree
  • 2 - Disagree
  • 3 - Neutral
  • 4 - Agree
  • 5 - Strongly Agree
I have made many new friends in the club.
Club members encourage and support each other, creating a great atmosphere.
Joining the club gives me a greater sense of belonging.
16. Overall Satisfaction
  • 1 - Strongly Disagree
  • 2 - Disagree
  • 3 - Neutral
  • 4 - Agree
  • 5 - Strongly Agree
Overall, I am satisfied with "Bishop's Stortford Running Club".
The services provided by the club meet my expectations.
Compared to other running organisations, I am more satisfied here.
17. Affection and Loyalty
  • 1 - Strongly Disagree
  • 2 - Disagree
  • 3 - Neutral
  • 4 - Agree
  • 5 - Strongly Agree
I have deep affection for "Bishop's Stortford Running Club".
The club's successes or honors make me happy.
If the club encountered difficulties, I would be willing to help.
18. Participation Level
  • 1 - Strongly Disagree
  • 2 - Disagree
  • 3 - Neutral
  • 4 - Agree
  • 5 - Strongly Agree
I often participate in the running activities organised by the club.
I actively participate in the club's social activities (e.g., gatherings, dinners).
I follow and interact with the club on social media.
I am willing to take on some club tasks (e.g., volunteering, organising events).
19. Trust
  • 1 - Strongly Disagree
  • 2 - Disagree
  • 3 - Neutral
  • 4 - Agree
  • 5 - Strongly Agree
I trust the decisions made by the club's management.
I believe the club prioritises the interests of its members.
Club members trust each other.
20. Retention Intentions
  • 1 - Strongly Disagree
  • 2 - Disagree
  • 3 - Neutral
  • 4 - Agree
  • 5 - Strongly Agree
I plan to continue my membership in "Bishop's Stortford Running Club" for the next year.
Even if other running clubs were available, I would still choose to stay here.
I would recommend "Bishop's Stortford Running Club" to other runners.
Part 4: Feedback on Reasons for Leaving
Please evaluate the following statements based on your perception or experience with "Bishop's Stortford Running Club". (1 = Strongly Disagree, 2 = Disagree, 3 = Neutral, 4 = Agree, 5 = Strongly Agree)
21. Potential Reasons for Leaving and Rejoining
  • 1 - Strongly Disagree
  • 2 - Disagree
  • 3 - Neutral
  • 4 - Agree
  • 5 - Strongly Agree
The value provided by the club (e.g., training, socialising) may not meet expectations.
I may gradually lose interest in the club's activities.
I may feel not very connected to other club members.
The club may lack effective communication and care/attention.
If given the opportunity, I would be willing to rejoin "Bishop's Stortford Running Club".
Part 5: Other Suggestions (Optional)
22. Do you have any suggestions for the development of "Bishop's Stortford Running Club" or running clubs in general? Please feel free to share.
更多問卷 復(fù)制此問卷