Hello! We are a research team from Henan University. He Xiang Zhu is a traditional Chinese intangible cultural heritage handicraft made from natural herbs. It is a fragrant bracelet with both decorative and wellness functions. This questionnaire is for academic research only. Thank you for your participation!
1. Your gender Male Female
2. Your age Under 18 18–25 26–35 36–50 Over 50
3. What is your current status? Currently studying in high school or below Currently studying for a bachelor's degree (freshman to senior year) Currently studying for a postgraduate degree or above Employed (including freelance)
4. What is your current status? Below 1500 yuan 1500-3000 yuan 3000-5000 yuan Above 5000 yuan
5. What is your average monthly income/living expenses? Yes No
6. Have you ever heard of He Xiang Zhu? Heard and understand Heard but don’t understand Never heard
7. How did you learn about He Xiang Zhu? Offline exhibitions,museums or cultural stores Social media Friends or family Not familiar Other
8. Which fragrance do you prefer? Light herbal scent Strong herbal/medicinal scent Floral scent Not sure I only care about appearance
9. Main reasons you would buy He Xiang Zhu) Natural fragrance for relaxation Cultural value of intangible cultural heritage Helps calm mood and relieve stress Sense of ritual and well-being Traditional and classic style Daily wear and fashion matching Gifts for others Other
10. What is the biggest problem for He Xiang Zhu overseas? Too little promotion Content is too professional and boring Only talks about culture, not real benefits Other
11. Reasons you would NOT choose He Xiang Zhu Never seen promotion, know nothing about itknownothingaboutit Worried it will break in water and hard to take care of Few reliable shops, fear fake products Outdated style and limited designs Doubt its effects Worried about unsafe or artificial materials Too expensive / not good value Do not like the smell Not interested in cultural concepts
12. What would most convince you to buy He Xiang Zhu Real user reviews and experience Maker’s craft and production process Proof of calming and stress-relief effects Stylish and good-looking designs Natural ingredient test and safety certification Affordable price Nice packaging for gifting
13. Designs that would make you more willing to buy Mixed with crystal, agate, jade, pearls, gold or silver Blind box series Custom formula for personal needs DIY hand-made workshops Cheaper options: single bead or sachet
14. Your expected price for a high-quality He Xiang Zhu bracelet Under 50 RMB 50–120 RMB 120–299 RMB 300–599 RMB Over 600 RMB
15. I would recommend He Xiang Zhu to friends and family Extremely unlikely Neutral Likely Extremely likely
16. What is the main reason foreigners do not want to buy He Xiang Zhu?
17. How to promote He Xiang Zhu to attract more foreigners?